The future of TV isn’t in an HBO boardroom or on the CBS lot in Studio City; it’s not sitting on Aaron Sorkin’s laptop or buried deep in Dan Harmon’s Tumblr archive. It’s next door to a Barney’s Beanery in West Hollywood—the corner lot of low-slung real estate that online-video juggernaut Machinima calls home.
Inside, the decor is pre-post-collegiate: arcade games, fanboy swag, and the occasional wafting odor of recently nuked pizza pockets. One executive’s office features a wall sculpture of Han Solo encased in carbonite. The place brings to mind the world’s largest man cave.
Yet it’s one of the biggest online video producers there are. In December 2012, Machinima-related properties scored 262 million unique viewers worldwide and 2.6 billion video views. In the previous 12 months, the network was viewed more than 20 billion times. During 2012′s E3 videogame convention, it racked up 14.4 million unique views on one day alone and 455 million total video views for the week. For nine of the 12 months in 2012, ComScore’s Video Metrix service ranked it the number one independent channel on YouTube.
Not bad for a never-ending highlight reel.